By The Travel Editorial Team
As summer reaches its last stretch, Montauk finds guests enjoying The Surf Lodge, an iconic haven that blends laid-back surf culture with a blossoming social scene. This storied summer sanctuary has long been a refuge for creatives seeking tranquility by day and electrifying nights.
What sets The Surf Lodge apart this summer begins with Hole in the Wall (HITW) cafe, known for coastal vibes and expertly crafted coffee, as its first East Coast outpost within the lodge's walls. Together they also unveil an exclusive brunch menu, where elevated and approachable dishes meet fresh seasonal juices and smoothies with flavors rooted in Aussie tradition.
As morning yields to dusk, The Surf Lodge transforms into a bourgeoning hotspot, resonating with the sounds of DJ sets, live music, and dynamic performers. With hues of yellow and white, weathered wooden floors, and expansive balconies, this quintessential coastal retreat cradles guests as they surrender to relaxation and rebirth along the beach.
New this summer is Mobian's AI-powered contextual intelligence platform who is partnering with The Surf Lodge for an exclusive series: The Trader Club. Nestled on Friday nights, these invite-only gatherings bring together media budgets, cultural influence, and hyper-targeted impressions under the watchful eye of billion-dollar decision-makers who allocate billions in ad spend using Mobian's predictive AI to decode attention, context, and emotion in real-time. This collision course between art and commerce not only redefines our digital experiences but also illuminates new avenues for connection and collaboration within this emerging elite.