By Fashion Editorial Staff
A$AP Rocky unveiled his latest creative venture in Milan: Ray-Ban’s Blacked Out Collection, a collaboration that distills his magnetic, genre-defying style into three silhouettes of pure attitude.
In his first exploration of eyewear design, crafted with Ray-Ban Studios, Rocky delivers a statement piece for the eyes—and the culture.
Anchored in reinvention, the collection reimagines Ray-Ban’s iconic frames through Rocky’s uncompromising lens. The Mega Wayfarer, Mega Clubmaster, and Mega Balorama are reborn in obsidian tones, with ultra-black lenses that hint at secrecy and rebellion. Gold-plated accents punctuate the darkness like flashbulbs in a midnight crowd, while the subtle tattoo-style AWGE logo—etched into the temple tips—serves as a signature from Rocky’s creative collective.
The impact runs deeper than aesthetics. These pieces echo Rocky’s broader artistic ethos: boundaryless, bold, and steeped in cultural code. Designed for “those who create, elevate, and never imitate,” the line speaks to a new generation of tastemakers who blur the lines between street and studio, underground and luxury.
It’s no coincidence that Milan, a city that understands the art of reinvention, was chosen as the launchpad. The collection made its debut on April 14—marking not just a product release, but a moment of fashion history where legacy met disruption, and came out with more mystique than ever.
Now available at Ray-Ban.com, Ray-Ban stores, and select EssilorLuxottica retailers including Sunglass Hut, prices start at $266—a democratic entry into a rarified world.
More than eyewear, The Blacked Out Collection is an artifact of Rocky’s world: unapologetic, elevated, and always in focus.