By The Fashion Editorial Team
As the sun sets over Los Angeles, the city transforms into a dreamy evening with AMIRI. For AMIRI's Autumn-Winter 2025 campaign, a noir-driven narrative comes alive in the City of Angels. Inspired by Hollywood cinema from a century ago, the campaign brings short vignettes and captures LA's essence on film. Filmed by Drew Daniels (Anora) on 35mm, these visuals transport us to a cinematic world all their own. Starring Miles Caton and Lucky Blue Smith, the series stars Nara Smith and sparks conversation about fashion filmmaking today.
At its heart is the iconic art deco architecture of the Hollywood Roosevelt Hotel on Hollywood Boulevard – a nod to cinema's Golden Age. These motion pictures capture personalities inside and outside the hotel suite or around Los Angeles' limousine-lined streets. The AMIRI campaign embodies glamour and poise, personality, charm — and style. Watch the campaign film here.
