Architectural Marvels, Two ALAÏA Boutiques Unveiled in the US

_By_Mark Benjamin

ALAÏAexpands its American presence with two architecturally striking boutiques at_Fontainebleau Las Vegas_and_South Coast Plaza_. With these momentous openings meticulously designed byHalleroed**, Creative DirectorPieter Mulier's vision materializes in spaces that share the Maison's heritage of architectural innovation with sculptural form.**

The South Coast Plaza boutique is a mesmerizing dialogue of material and light. Dramatic Carrara marble walls frame the entrance as circular overhead fixtures evenly illuminate the collections. Further into the boutique, distinctive spaces appear such as an intimately curved room wrapped in pale leather and punctuated by a dramatic skylight. Custom-cut marble tiles complement the circular architecture while a sculptural vintage couch offers a compelling gesture of invitation. The effect is an elevated retail experience that recalls the Maison's signature attention to detail and continuous innovation.

At Fontainebleau Las Vegas, the new boutique reveals soaring ceilings adorned with artistic descending tube fixtures that complement a Carrara marble column for a unified approach. Matching marble flooring gracefully transforms into a display where a sculptural pink shearling coat is suspended. Red lacquered fixtures and mirrored surfaces complement the space, adding warmth and contrast to the elegant environment.

In both spaces, custom lighting, exquisite materials, reflective surfaces, and carefully considered lines invoke an atmosphere of minimalist precision. Intimate and ultra-modern, these atmospheres are poised to highlight Mulier's latest collections where their exacting standards can be most appreciated.

The South Coast Plaza and Fontainebleau Las Vegas_ALAÏA_boutiques mark a significant moment in the Maison's evolution. As Mulier weaves innovation in subtle ways that honor the legacy of Azzedine Alaïa, a new vision emerges, propelling the Maison into an era of architectural expression.

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