By The Fashion Editorial Team
Borsalino, Italy's oldest fine hat maker has revealed its campaign for the Spring/Summer 2026 season. Presented through three pillars of the brand's philosophy: light, emotion, and freedom, the new series unlocks universal memories of summer. Photographed by Annemarie Kuus with artistic direction by Agata Belcen, a certain lightness and simplicity is captured, transforming emotions into style. Throughout the journey, the Borsalino hat, in all its many forms from sun straw hats and caps to elegant fedoras, each iteration protecting the wearer from the elements. No matter the destination or occasion, the Spring/Summer 2026 Borsalino collection ensures a stylish companion, elevating ensembles and lending a personal touch. Watch the campaign film here.













