Dior_ushers in the Year of the Snake with a striking new chapter in its artistic collaborations, partnering once again with contemporary art visionary_KAWSon a covetable capsule collection. The partnership, orchestrated by Artistic DirectorKim Jones, deepens the creative dialogue that began at Jones'sSummer 2019debut for the house, where KAWS created a monumental 33-foot-tall floral sculpture of the house's iconic BFF character using 70,000 roses and peonies.
[Error processing image]
KAWS, whose work spans art, fashion, and cultural commentary, has become one of the most influential artists of his generation. His characteristic approach, which reimagines pop culture imagery through a contemporary lens, perfectly aligns with Jones' vision for_Dior_'s modern evolution. This latest collaboration builds on the creative synergy that has defined their partnership since that first groundbreaking show.
Captured through Brett Lloyd's lens, the capsule fuses KAWS's bold pop art aesthetic with_Dior_'s timeless codes. At the heart of this collection is a reimagined_Dior_logo, where a serpentine form weaves through the lettering. This dynamic intervention extends to the iconic_CD_monogram, which is playfully transformed by the same serpentine motif, lending an irresistibly mischievous air to the designs.
The capsule spans a comprehensive wardrobe that marries streetwear ease with luxury craftsmanship. Standout pieces include_cotton faille bermuda shorts_and shirts where_Dior_'s hallmark cannage pattern interplays with KAWS's bold artistic vision. The collection's accessories maintain this balance of edge and elegance: the_Rider 2.0 line_of bags and small leather goods features the collection's serpentine emblem, while complementing the_B33S_accessories line. For footwear enthusiasts, the_B35 NXXT_sneakers make a bold statement in neon yellow and red colorways, their assertive volume complementing the collection's dynamic energy.
Refined brass jewelry pieces – from serpentine-inspired necklaces to sculptural brooches – add subtle luminosity to each ensemble. Capturing this radiant energy, the campaign imagery features graphic elements like green snakes and apple motifs against clean backgrounds, creating a visual narrative that bridges street art aesthetics with luxury fashion. The striking visuals underscore how this collaboration pushes creative boundaries while infusing new perspectives into_Dior_'s heritage. As 2025 begins, the collection offers a bold reimagining of luxury streetwear, marking the Year of the Snake with_Dior_'s signature sophistication.
The Dior and KAWS capsule collection is now available in Dior boutiques globally and online atDior.com.