Dior Celebrates the Holidays with Spectacular Decor at 30 Montaigne

By The Fashion Editorial Team

To mark the festive season, Dior has transformed its historic Parisian address at 30 Montaigne into an odyssey filled with wonder. Unveiled on November 14th, the façade was reimagined as a wheel of fortune decorated with timeless Dior motifs; Monsieur Christian Dior's affection for florals, stars, and butterflies, now insignia that reflects the House's storied history.

Taking inspiration from Carrousel des Rêces, an installation conceived by Dior for Saks Fifth Avenue in New York, this Parisian iteration nods to a spirit of renewal amid its transatlantic origins. Further complementing its striking façade, sparkling compositions in the style of traditional Italian Luminaries adorn windows, bringing to life the House's savoir-faire and rich imagination. Here, guests will discover Dior symbols such as The Medallion Chair, a perfume kiosk, chandeliers, and mythical locales such as the Pont Alexandre-III and Granville. With heritage set in motion, these features spring to life for an immersive and memorable experience.

Surrounding the central staircase, guests will discover a magnificent Christmas tree decorated with timeless icons in the form of miniatures. From the iconic Bar jacket to the Juno dress, historic silhouettes are staged throughout and inform an exchange with the 2026 cruise collection. Finally, decor including a Pegasus and snow globes leads to an enchanting winter garden magnified by Christmas trees, a touching nod to the spirit of the founder's love for gardens.

Imagery courtesy of Dior / Kristen Pelou