Following the previous**Icons campaign,DIORMen’s has revealed its latest iteration for theDIORIcons Capsulecollection, once again featuring brand ambassadorRobert Pattinson. This new campaign, shot by renowned photographerAlasdair McLellan, showcases what the House describes as an "ultra-desirable neo-wardrobe for men" that redefines masculine identity through timeless designs and exceptional craftsmanship.**
Creative DirectorKim Jonescontinues to push the boundaries of men's fashion, presenting a collection that seamlessly blends past, present, and future. The Icons Capsule transforms archetypal menswear pieces into extraordinary creations, distinguished by their pure lines, refined shapes, and subtle details that embody the Maison’s commitment to excellence and traditional savoir-faire.
The campaign imagery, art directed byRonnie Cooke Newhouse, presents Pattinson in a series of striking poses against a neutral backdrop. The actor is seen wearing a range of pieces that epitomize the collection's aesthetic: wide-leg trousers paired with long, structured coats — a modern interpretation of the businessman's uniform — and luxurious cashmere sweaters layered over Sea Island cotton T-shirts, showcasing DIOR’s penchant for fine materials.
Standout pieces from the collection include the utilitarian cotton and cashmereIcons Jacket, the cotton and silkHarrington Jacket**, a cashmere-JerseySweater Vest**to layer over dress shirts andsilk and cashmere navy Trousersfor an elevated touch. The line also features oversized, boxy blazers and trenches, as well as fitted jackets with large side pockets for added utility. This diverse range demonstrates DIOR's ability to evolve menswear staples from the ordinary to the extraordinary.
The accessories line complements the collection's upscale persona, featuring backpacks and weekender bags crafted in the new Gravity leather, available in sophisticated black, beige, and khaki. These pieces, along with the collection's bulky dress shoes and the iconicB33 Sneakers, offer a perfect balance of assertiveness and relaxed style for the modern man.
StylistMelanie Wardcurated the looks, while makeup artistLynsey Alexanderand hair stylistAnthony Turnercontributed to Pattinson's refined appearance. Set designerAlex Bockcreated a minimalist backdrop that allows the clothing to take center stage, emphasizing the collection's subtle yet impactful design philosophy.
This campaign represents a convergence of simplicity and sophistication, embodying the quintessential DIOR style. It showcases the Maison's commitment to blending heritage with contemporary design, offering a versatile and refined wardrobe for the discerning gentleman.
The Icons Capsule collection is now available in stores and**online**, promising to make a significant impact in the world of luxury menswear. As DIOR continues to redefine masculine elegance, this campaign stands as a testament to the brand's enduring influence and innovation in high fashion.