What began as a one-off collaboration has evolved into one of luxury fashion's most compelling ongoing narratives. American fashion labelFRAMEunveils its fourth collection with the legendaryRitz Paris***, launched on December 4th.***
The 35-piece collection articulates a refined dialogue between American ease and Parisian sophistication. At its core, the offering demonstrates masterful execution, exemplified by its signature piece—where utility meets opulence through considered details and refined execution.
[Error processing image]
This iteration expands beyond the partnership's previous successes, introducing considered additions like a cream cashmere sweater with thoughtful button detailing and a versatile silk scarf. The highly coveted baseball cap returns with a deliberately weathered patina, while the signature crewneck sweatshirts now include a hunter green colorway alongside classic navy and cream. A special edition in red, emblazoned with "Le Ritz, c'est Paris," will be exclusive to both brands' digital platforms.
The collection's campaign imagery tells its own story of casual refinement: a striped t-shirt paired with high-waisted denim against a vintage Land Rover, a cream polo lounging in cognac leather interiors. These vignettes capture what_FRAME's_Erik Torstensson calls "laid-back insouciance"*—*a little preppy, distinctly sporty, yet unmistakably elegant.
[Error processing image]
[Error processing image]
[Error processing image]
Success has prompted global expansion, with the collection now available through carefully curated pop-ups from Dubai'sMall of EmiratestoBergdorf Goodman_. It's a strategic move that has seen pieces from previous drops commanding up to four times their original value in the resale market, with everyone from_Hailey BiebertoNaomi Campbellsporting key pieces.
Available in_FRAME's_16 stores andonline, the_Ritz Paris_concept store, and select luxury retailers worldwide, the collection ranges from $98 to $1,998. This current offering stands as a testament to how heritage and contemporary design can coexist without compromise.