By Jesse Scott
In an age of fast fashion, with designers pressed to create several commercially successful collections a year, it is easy to lose sight of the artisanship, passion, and love for simple beauty that lie at the heart of both the industry. It is a paradigm that father-and-son team Georges and Jad Hobeika is pushing against, taking their guests back to a calmer, more compassionate, and yes, more elegant time with their Spring/Summer 2026 ready-to-wear show. In the show notes, Georges and Jad explained that while the “industry tells us we must constantly desire something new,” they prefer to emphasize the timeless. “In our studio, creation is never rushed,” they said. “Our hands draw, layer, and shape with intention, refining until each piece feels complete. What matters is not the dictate of seasons or trends, but the craftsmanship that transforms fabric into elegance, the savoir-faire that allows each detail to breathe.” The result was a show that soothed amid fashion week chaos and dazzled with a classic sophistication that will never go out of style.
Timeless Silhouettes, Refined Colors Dominate Extensive Collection
Actress Leila Ben Khalifa, influencer Simona Jakstaite, and singer-songwriter Emilia Mernes were among the best-dressed guests seated front row at Paris’s Musée des Arts et Métiers. They perched on either side of an impressively long runway, adding to the drama and grandeur of an event that impressed both in scale and substance. The show opened with an emphasis on black and vanilla white looks, setting the tone for the sophisticated color palette and romantic nostalgia that defined the collection (Looks 3, 5). Many models wore their hair in the same slicked-back styles or 1940s “victory rolls” that won acclaim at this season’s F/W 25/26 haute couture show, imbuing sharply structured looks with a feminine ferocity (Looks 6, 21). Silhouettes were dramatic without being melodramatic and assertive without losing a delicate sensibility. A glamorous strapless dress in baby pink fanned out from the bodice like the petals of a blooming flower (Look 24), while a striking corset-style top, perhaps the most strikingly modern piece in the collection cheekily inverted this shape (Look 20).
Georges Hobeika Spring/Summer 2026: Looks 3, 6, 21, 24, 20 (Images courtesy of Georges Hobeika)






Georges Hobeika Spring/Summer 2026: Looks 17, 28, 47, 48 (Images courtesy of Georges Hobeika)




