Guccihas transformed_Sweet Bird North Plaza_into an enchanted winter spectacle. The installation, which runs through January 7, reimagines the classic snow globe as a portal into the luxury house's storied past.
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At its heart lies an origin tale: youngGuccio Gucci, a porter at London's_Savoy Hotel_, observing the elegant luggage of wealthy travelers. That early inspiration materializes in the installation's centerpiece—a collection of the house's signature trunks and cases, each bearing the unmistakable_GG monogram_, arranged against miniature reproductions of the house's architectural landmarks.
The installation extends beyond mere nostalgia through a collaboration with artistCorydon Cowansage, whose three murals bridge the plaza and boutique. Cowansage's work pulses with organic forms—undulating shapes in vibrant hues that seem to float against pale blue backgrounds. The pieces echo the anatomical abstractions of pioneering artistsJudy ChicagoandZilia Sanchez, while establishing their own contemporary resonance.
For the unveiling, the plaza hummed with creative energy as luminaries from fashion, art, and entertainment gathered to experience the installation.DJ CarlitaandTiffy Veraprovided the soundscape for an evening that culminated in an intimate dinner at_Mother Wolf_.
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The installation offers more than visual splendor—it includes thoughtful touches for visitors throughout its run. Local favorite_Peel_will serve ice cream, while Italian bakery_Rosetta_provides coffee and pastries during select hours. Weekend activities for children complete the programming, making the space as welcoming to families as to curators.
The celebration extends across the Atlantic, wherePalazzo Gucciin Florence glows with holiday illumination—a transcontinental tribute to both the house's origins and its evolution into a global cultural force.
Evening captured by Gucci/BFA:
Josh Harris, Roger Barnett, Jeffrey Deitch, Hope Atherton, Gavin Brown
Kitty Cash, Jeffrey Deitch, Kristen Noel Crawley
Elsa Nilert, Hannah Traore, Kitty Cash, Von Ford
Roger Barnett, Gavin Brown, Hope Atherton, Craig Robins
Craig Robins, Sloan Lindemann Barnett, Roger Barnett
Hassan Pierre, François Sarközy
Jesse Rubin, Josh Harris
Josh Harris, Marjorie Harris
Archie Drury, Karolína Kurková
Corydon Cowansage, Michael Lyons
Erica Zohar, Lior Zohar
Tiffy Vera
James Goldstein
Cass DiMicco
Martha Graeff
Venus Williams
Alessandra Ambrosio