By The Arts Editorial Team
Gucci returns to Milan Design Week with Gucci Memoria, an exhibition curated by Demna and presented during Fuorisalone 2026. Opening on April 21 at the Chiostri di San Simpliciano, the project revisits the House’s 105-year history through an immersive exhibition format that traces its shifts, contradictions, and inventions.
Staged within the historic cloisters in central Milan, Gucci Memoria situates the brand’s past within a contemporary setting, aligning heritage with the present moment.
Gucci Memoria will be open to the public from April 21 to 26, daily from 10 a.m. to 8 p.m., at Piazza Paolo VI, 6, with advance registration available on gucci.com starting April 10.