By The Fashion Editorial Team
Continuing Gucci's family affair, the House revealed a new campaign last month, The Gathering. Joining the cast for this retrofuture affair were Global Ambassadors Ni Ni, Song Wei Long, and Davika Hoorne alongside her husband, Chantavit Dhanasevi. The inclusion of a real-life couple grounds the series in something real, even as the campaign resists an overt narrative. The campaign also continues Gucci’s long-running interest in family, legacy, and repetition; themes that have surfaced across the House’s campaigns for decades. Wearing the beloved Gucci La Familia collection designed under the artistic direction of Demna, the richly saturated world of Gucci blends House icons like the Bamboo 1947 bag with the designer's signature tailoring. A charming brooch detail or the GG logo rendered as earrings, this is a collection that is at once sophisticated and glamorous*.* With a poise that feels nearly cinematic, the cast inhabits Gucci’s world with studied ease.
Imagery courtesy of Gucci
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