The restoredGUCCIWooster boutiquenow houses a fluorescent showcase of its new sneaker collections. The installation, running through February 17th, places two distinctive silhouettes – the tech-forwardCub3dand the heritage-inspiredRe-Web– at the intersection of Italian craftsmanship and streetwear innovation.
Freshfrom its debutat_Milano Design Week_, the_Cub3d sneaker_became an instant favorite for both its design and sustainable innovation. The sustainability commitment from Creative DirectorSabato De Sarnomanifests in the sneaker's upper, crafted from Demetra — the house's proprietary material composed of 70% plant-based raw materials. The distinctive sole features a three-dimensional Interlocking G motif, available in purple, beige, grey, white, and black.
The_Re-Web_, De Sarno's inaugural sneaker for the house, reinterprets the iconic web stripe through contemporary design. The low-top silhouette comes in variations from pure leather to sophisticated combinations of signature_GG canvas_, merino wool-effect fabric, and crystal embellishments.
The installation's matching furnishings showcase these innovations against the Wooster boutique's industrial backdrop, highlighting_GUCCI_'s evolution in luxury sneaker design.