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Hailey Bieber Stars in Saint Laurent’s Campaign for Spring, 'Tangerine Temptation'
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Hailey Bieber Stars in Saint Laurent’s Campaign for Spring, 'Tangerine Temptation'

13 April 2026

By The Fashion Editorial Team

Marking the arrival of spring, Saint Laurent presents Tangerine Temptation, the latest campaign conceived by Anthony Vaccarello and starring Hailey Bieber alongside Lina Zhang and Jake Hodder. Set among an iconic mid‑century residence in the hills above Los Angeles, the campaign unfolds across a series of cinematic vignettes, where characters drift through architectural interiors and exteriors with ease.

Adorned in the muted colors of the Spring/Summer 2026 collection and set to Beethoven's Symphony No. 7, figures float serenely in pools, pose in foyers, and traverse sun-drenched terraces, channeling a distinctly '70s bourgeois charm. From effortless daywear to extravagant evening wear, classic YSL accessories, bags, and jewelry extend the narrative—shifting from levity to seduction with ease. Accompanying the film, a series of campaign images photographed by Nadia Lee Cohen further illuminate each moment with the cast.