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Hyunjin of Stray Kids Brings K-Pop Edge to Versace Mercury Campaign in Milan
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Hyunjin of Stray Kids Brings K-Pop Edge to Versace Mercury Campaign in Milan

19 November 2024

Stray Kidsstar andVersaceGlobal Brand AmbassadorHyunjinshowcases the versatility of the House’s latest footwear innovation in a striking new campaign photographed in Milan. A signature piece in his performances during this year's_Stray Kids World Tour_, the_Mercury sneaker_, takes center stage in a street-style context that bridges performance and everyday luxury.

In images that celebrate the House's hometown, Hyunjin wears a sophisticated_Resort 2025_ensemble in deep burgundy, featuring golden_Medusa Biggie_hardware on the jacket's breast pocket. The coordinated look is personalized with a playful touch—a_Medusa Fluffy_charm from the_Versace Tag bag_collection, artfully placed at the waist.

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The_Mercury sneaker_is a triumph of innovative design, comprising 86 precisely engineered components. Its complex structure, including 30 pieces for the upper and lining alone, creates what_Versace_describes as 'a cocoon of comfort, protection, and support. Hyunjin sports the classic_M_VS_01 model_, one of four variations in the Mercury line, which also includes the rhinestone-embellished_M_VS_02_and the detailed artisanal_M_VS_03_.

This campaign continues the Italian luxury House’s strategic embrace of K-pop's global influence, with Hyunjin embodying the perfect fusion of contemporary youth culture. The images capture an authentic moment of style in motion, proving that_Versace's_technical innovation can seamlessly transition from stage to street.

Discover more about Hyunjin’s_Versace_campaign and the_Mercury sneaker_atversace.com.