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Jacquemus 'Le Paysan' Spring/Summer 2026
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Jacquemus 'Le Paysan' Spring/Summer 2026

2 July 2025

Fashion lies in the eye of the beholder who dreams.

By Alice Sourdès

You take the boy out of the countryside, but you cannot take the countryside out of the boy. Simon Porte Jacquemus, founder and creative director of the eponymous brand Jacquemus, has once again made men's wear season his playground, a blank canvas to let his imagination run free. With his Spring/Summer 2026 collection titled 'le paysan,' meaning 'the peasant,' Jacquemus goes back to his first inspirations, essence and dreams found in his roots in Salon-de-Provence, a small town in southern France.

Yet, the designer still clings to unconventional runway sites. After lavender fields or architectural buildings, the brand returns to the Château de Versailles this time using its Orangerie gardens. Closing the Paris Men’s Spring/Summer calendar, the front row gathered none other than Jacquemus' muse and grandma, friends of the house, established fashion figures such as Laetitia Casta and celebrities from across the board. From athletes Jules Koundé and Armand Duplantis, to movie stars Emma Roberts, Matthew McConaughey and Pierre Niney, passing by worldwide sensations Aya Nakamura, Tiakola and Ghali, the Château de Versailles had nothing to envy in terms of past festivities.

Jacquemus Spring/Summer 2026: Château de Versailles' Orangerie gardens (Photos courtesy of Jacquemus)

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Inspired by youth in Provence, where the designer grew up on a farm, focusing on rural elegance rustic workwear with a unique Jacquemus twist: tassel fringes, capri pants, tailored jackets (Looks 24, 45, 57), and shawls paraded around the runway. While the color palette leaned into black, beige, white, hints of yellow, pink, blue, pastel hues (Looks 2, 21, 32) made their way to dresses shirts head scarves. Trompe-l'oeil accessories revisited espadrilles with punctuated crafted looks. In both men and women’s silhouettes, the key garment was, without a doubt, large skirts of linen poplin tulle (Looks 4, 6, 9), sometimes paired at the waist and resembling aprons which referred to the designer's great-grandmother's petticoats.

Jacquemus 'Le Paysan' Men’s Spring/Summer 2026: Looks 24, 45, 57, 34, 18, 1, 39, 22, 35, 32, 28, 25 (Photos courtesy of Jacquemus)

24-1751480281091 45-1751480280132 57-1751480279431 34-1751480432795 18-1751480428854 1-1751480428311 39-1751480432313 22-1751480429320 35-1751480431298 32-1751480430817 28-1751480430305 25-1751480429798The nostalgic sentiment has transcended generations of fashion aficionados, including Simon Porte Jacquemus. This collection puts the brand back on a track it has never truly left, one that celebrates memories and uplifts the beauty of daily life. Fashion is a profession of hope for Simon Porte Jacquemus, and he is indeed living a daydream.