By The Fashion Editorial Team
K-pop superstar, Jisoo, is unveiled as the face of self-portrait's Autumn/Winter 2025 campaign. The fourth season the chart-topping artist has starred for the brand, she previously transformed into a 60s swinging icon and now leads as a futuristic musician, light years into an AI-envisioned future.
“There’s something so effortless about working with Jisoo because she doesn’t need to perform or overthink anything, she has a presence that draws people in,” said Han Chong, Founder and Creative Director of self-portrait. “Each season we’ve created a world around her and this campaign continues the story, taking it into a new dimension. Her community have been so engaged with everything we’ve done together, and I hope they’ll be excited by how the story has evolved across the two seasons.”
“We shot both the pre-fall and autumn/winter campaigns on the same day, so it’s been interesting to see how Han and Drew imagined two completely different worlds from one shoot. Everything was filmed against a green screen, so watching the final images come to life has been so exciting. I love experimenting - this was my first time working with this kind of technology, and the result feels totally different from anything I’ve done before," expressed Jisoo.
In the new campaign, she appears in a black 3D crepe flower mini dress, a white lace signature mini, a grey wool knit playsuit, and a black floral lace midi skirt. Other standout pieces include a black bouclé jacket with fur cuffs, belted knit leggings, a black metallic pussy-bow blouse, and blue barrel-leg jeans. Accessories include black croc-effect micro and mini bags. Launching alongside the start of Blackpink’s world tour, the campaign will feature additional imagery set to roll out over the summer.
