By The Fashion Editorial Team
For its Spring/Summer 2026 campaign, Spanish luxury house LOEWE celebrates the season in the sun. Born from the debut show by creative directors Jack McCollough and Lazaro Hernandez, the campaign atmosphere captures seaside moments. Photographed by Talia Chetrit, crisp leather jackets and shredded leather jeans are embraced with a tactile sensuality; the fleeting space where warmer summer memories are made.
Featuring a creative cast of artists, actors, and performers, including Beau Gadsdon, Chen Duling, and Talia Ryder, the latest collection is brought to the forefront. Where design motifs clash against bold colors, statement pieces like the slouchy one-handle Amazona 180 bag attract attention, while aqua shoes and contrasting socks ground the campaign in LOEWE’s distinctive Spanish roots. SS26 is ultimately a vision of the real, lived-in experience—felt on the body, in motion, and in the charged spaces between skin, fabric, and light. Enter the world of the new LOEWE campaign through a cinematic short.
