By The Fashion Editorial Team
Serene moments of reprieve inform the Spring/Summer 2026 campaign for Loro Piana, photographed by Mario Sorrenti. Set in the heart of Provence in Saint-Paul-de-Vence, amid a relaxed atmosphere, the Maison intertwines the worlds of art and fine materials. Following previous campaigns with architecturally significant settings such as Casa Rotonda, Casa das Canoas, and Villa Santo Sospir, this season is nestled in the iconic village of South of France: La Colombe d'Or and Foundation Maeght.
Set high above the Mediterranean, between sky and stone, the legendary location has long attracted artists, writers, and travelers in search of beauty. Within, winding streets, limestone walls, and the aroma of citrus and pine further adds to the sensual atmosphere. It is here, amid this timeless landscape, where art, nature, and family reside together. Linked through a shared history of hospitality, friendship, and creation, both La Colombe d'Or and Foundation Maeght have served as refuge, inspiration, and community for those who seek it, including artists Braque, Miró, Léger, Giacometti, Chagall, and Picasso.
Artwork Credits: Georges Braque, ©️ ADAGP, Paris, 2026 / Images courtesy of Loro Piana
For Spring/Summer 2026, models Jacqui Hooper, Long Li, Vasko Luyckx, Awar Odhiang, and Binx Walton reflect the relaxed atmosphere as they become one with art and architecture among its walls and intimate gardens. At the center of the Miró Labyrinth, a Chagall fresco and a Giacometti sculpture emerge, while inside the Foundation's private library, the collection illuminates further.
Soft and fluid, the elegant wardrobe blends against stone walls, vibrant tiles, and warm interiors where light-flooded windows and rich tapestries overlook Mediterranean landscapes. Ultimately, Saint-Paul-de-Vence is a quiet refuge from the busy world — one where an artist or guests feels at home; where inspiration takes root and beauty is shared.
Artwork credtis: Georges Braque, Tal Coat, Marc Chagall, Alberto Giacometti ©️ ADAGP, Paris, 2026 ©️ Successió Miró ©️ ADAGP, Paris, 2026 Courtesy Fondation Maeght / Images courtesy of Loro Piana