Louis Vuitton Races into Monaco as 2026 Grand Prix Title Partner

By The Sports Editorial Team

As Title Partner of the 2026 FORMULA 1® LOUIS VUITTON GRAND PRIX DE MONACO, the French Maison continues its longstanding history with the Principality and will present its bespoke Trophy Trunk for the sixth consecutive year. Marking the occasion, the House unveiled an exclusive Monaco City Guide and specially designed window displays at its Monaco storefront, reflecting the colors of the Grand Prix, which will transform the city from June 5 to 7.

The activation brings Monaco to life as Formula 1 energy converges with the Principality’s signature elegance. Since 2021, Louis Vuitton has strengthened its presence at the Grand Prix, first with the Automobile Club de Monaco and, from 2025, as an Official Formula 1 partner, celebrating winners with its signature Trophy Trunk, crafted in red Monogram canvas as a tribute to Monaco and adorned with the “V” for Victory.

Louis Vuitton’s bespoke Trophy Trunk, crafted in Monaco red Monogram canvas and finished with the House’s iconic “V” for Victory, echoing the spirit of the Grand Prix. Courtesy of Louis Vuitton.

For the 2026 edition, the House will expand its presence trackside with dynamic on‑circuit signage, reinterpreting its signature through a speed‑inspired graphic design that echoes the visual language of Formula 1, while its Monaco boutique will host immersive window displays that recreate the charm of historic motor racing through hand‑painted grandstands and miniature race scenes. This installation coincides with a limited‑edition collection inspired by the event, spanning ready‑to‑wear, accessories, footwear and leather goods.

Louis Vuitton’s Monaco storefront, where immersive window displays echo the spirit of the Grand Prix. Courtesy of Kristen Pelou / Louis Vuitton.

The newly released Monaco City Guide, dedicated entirely to the Principality for the first time, features nearly 200 curated destinations, highlighting Monaco’s contrasts, where tradition meets innovation. Enriched by contributions from Célia Bernasconi, alongside photography by Pascal Aimar and portraits by Marie Deteneuille, the guide captures a city in constant transformation and reinforces Louis Vuitton’s longstanding connection to global sport and its enduring message that victory travels in Louis Vuitton.