Louis Vuitton Unveils its First La Beauté Campaign

By The Beauty Editorial Team

Paris, August 20th, 2025 - Louis Vuitton has unveiled its first-ever campaign for La Beauté Louis Vuitton, marking a major milestone in the Maison's pioneering beauty offering.

Featuring House Ambassador Hoyeon and models Ida Heiner, Chu Wong, and Awar Odhiang, this debut campaign photographed by Steven Meisel, showcases the House's Cosmetics Creative Director Dame Pat McGrath's innovative makeup collection. The stunning visuals transport viewers on a surreal journey through vivid deserts and a serene light-pink lake.

Redefining beauty as a lifestyle, an experience, and a dedicated art form, this groundbreaking collection sets a new standard in high-end beauty. With 55 shades of LV Rouge lipsticks, 10 luminous expressions of LV Baume lip balms, and 8 chromatic harmonies of LV Ombres eyeshadow palettes, La Beauté Louis Vuitton offers an unparalleled range of products that are both beautiful and sustainable.

Each piece echoes the Maison's trunk-making heritage, artistry, and cultural vision, infused with McGrath's signature. The collection is formulated with high-quality ingredients and presented in refillable packaging designed by Konstantin Grcic.

The La Beauté Louis Vuitton Campaign will debut globally with its release on digital platforms on August 20th and print insertions on August 29th worldwide. In China, it launches exclusively on August 20th; internationally, products will be available starting August 29th in select stores and online.