By The Fashion Editorial Team
Louis Vuitton has revealed a new vanilla inspired fragrance driven by the vision of the Maison's Master Perfumer, Jacques Cavallier Belletrud. In collaboration with renowned architect, Frank Gehry, this unique collection becomes the ultimate expression of perfume à la Louis Vuitton. Born from shared values and aspirations such as the untamed beauty of nature, a sense of free-spiritedness, and a bold impulse to break with tradition, the new creation “creates revolutions, not rifts.”
Fantasmagory: Vanilla in the Light of a New Day
Fantasmagory draws inspiration from dreamlike illumination shows of the 18th century, a symbiosis of movement and light. As the collection's seventh movement, vanilla's sunny glow is captured with notes of misty anise and gentle florals. Leather inflections are set loose by the use of tahitensis vanilla from Papua New Guinea. Its essence unfurls with a silky quality and weightlessness that caresses the skin. Pulp from the whole vanilla pod is cryogenically frozen prior to CO2 extraction, which results in a sensation like smoothing a vanilla pod's natural essence over bare skin.
Adding texture, almond from Italy conjures up the creaminess of amaretto in a haze sweetness. deepened by the vanilla. The striking freshness of ginger, a Jacques Cavallier Belletrud favorite, adds a sparkling, citrus-tinged facet that builds to a spice that adds vibrato to the composition.
Meanwhile, Frank Gehry ventures into new territory with the fragrance bottle design. Long celebrated for his works of architectural deconstruction, Ghery reshapes the bottle's curves, softens its edges, and crafts a cap reminiscent of an imagined wind-blown flower. Remaking the iconic apothecary bottle designed by Marc Newson, his remodeled glass displays a bright, soft, and modern yellow-hued fragrance with hints of green as it catches the light. As a final flourish, the cap evolves into silver petals, the very essence of the fragrance.
Extrait de parfum Fantasmagory 100ml, $595. Available from October 16, in a selection of Louis Vuitton stores and on louisvuitton.com
Imagery courtesy of Louis Vuitton