Maison Margiela and Gentle Monster‘s second eyewear collaboration is set for a global unveiling on March 7th, 2024, marked by artisanal innovation and iconic design. This launch is not just about introducing a new collection; it’s about inviting the world to experience the fusion of craftsmanship and imagination that defines both brands.
Experiential Spaces: Immersive Craftsmanship
Launching on March 7, 2024, Maison Margiela and Gentle Monster will introduce five experiential spaces in key fashion capitals: Seoul, Shanghai, Beijing, Tokyo, and New York. These spaces are dedicated to showcasing the second collaboration’s hallmark: artisanal leather-wrapped frames adorned with Margiela’s iconic four white stitches. Visitors will be invited to explore the unique craftsmanship and imaginative design that characterize the GENTLE JELLY collection.
Maison Margiela & Gentle Monster's Exclusive Collaboration Teaser
Pop-Up Shops: A Global Celebration
To further celebrate the launch, Maison Margiela and Gentle Monster will establish pop-up shops in seven cities around the world, complementing the experiential spaces. These pop-ups will highlight the collaboration’s unique designs, such as artisanal leather-wrapped frames with the iconic four stitches, and immerse visitors in the collaborative spirit of both brands. The locations will either include or extend beyond the cities with experiential spaces, broadening the reach of this global celebration.
Availability and Design Highlights
Overseen by Margiela’s Creative Director John Galliano, this second collaboration focuses on genderless eyewear that defies traditional design norms. While retaining the essence of Margiela’s ‘unconscious glamour,’ the designs, including the standout MM01 models, merge a cyber-futuristic aesthetic with classic influences.
Join the Revolution
With the March 7, 2024, launch drawing near, excitement mounts for this pivotal eyewear collection. Maison Margiela and Gentle Monster’s second collaboration will be available globally, both in stores and online, offering a unique opportunity to experience the cutting-edge in eyewear design. This collection marks a milestone in fashion innovation and invites enthusiasts to join a movement that redefines style and craftsmanship.