Paria Farzaneh spring summer 2020

Paria Farzaneh presents the spring/summer 2020 collection in London. Images, courtesy of Paria Farzaneh.

_The fascination started in trying to find why someone would ever feel so attached to an item of clothing. What makes them obsess over it? Why would they make sacrifices for something they couldn’t have instantly? Perhaps they find it rewarding to work hard for that piece? _

_The collection was never intended to be something that didn’t resonate. There has been an extreme pressure to create ‘newness’ in uncertain times, however the act of being able to anecdote and to be able to tell the next chapter of the story has never been lost. _

_Constant searching led to amicable feelings towards a certain colour that resonated, or a memory and an experience. The colours feel quite primary but this time there wasn’t too much ‘compromise’. Stains of orange, dirty purple, military khaki and acidic mustard yellow came in pairs. Each look had to follow one another in synchronicity. _

The silhouette is soft, modest perhaps, with elements of creative pattern cutting, slashing a shirt’s form, imitating an apple pastry. Solemn tailoring is stripped away and is concluded in vibrant offcuts from the entire collection to create a bold suit, broken into geometrical panels.

_Sometimes I feel I should completely stop but then there is still so much that needs to be said. _

_When you are a creative the biggest judge is yourself. I always think, if it isn’t good enough for me, then it won’t be good enough for anybody else. When reflecting on this again in the future, it will be looked at from a different perspective, a part of the story which helped to build the ongoing narrative. _

‘We have already reached a point where remedial control, born out of knowledge of media and their total effects on all of us, must be exerted. How shall the environment be programmed now that we have become so involved with each other, now that all of us have become the witting work force for social change?’

_‘The media, by altering the environment, evoke in us unique rations of sense perceptions. The extension of any one sense alters the way we think and act- the way we perceive the world. When these rations change, __men change.’
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-Marshall McLuhan Quentin Fiore

In the 18th century the elusive yellow rose was discovered growing wild in the Middle East, a flower that symbolises freedom.