Marking a pivotal milestone for both Creative DirectorPieter Mulierand the House of*ALAÏA_, the_Winter-Spring 2025Archetypes_collection and campaign propel the_Maison’s_evolution forward. This transformative collection blends the timeless vision of_Azzedine Alaïa*with bold, innovative elements that reimagine its iconic silhouettes for the modern era. Captured by renowned photographerDavid Sims**, the collection comes to life on modelsAlix Bouthors,Mona Tougaard, andFeiFei Sun, who embody the spirit of the House—where tradition meets innovation.**
Building on the foundation laid in the_Summer-Fall 2024_collection,_Archetypes_introduces fresh shapes and dynamic movement, breathing new life into classic forms. Mulier reinterprets signature designs with updated proportions, tailored cuts, and provocative details. Hooded looks, body-hugging coats, and asymmetrical pieces are elevated with intricate elements such as spiraling snaps, draped jersey, and fringed edges.
At the heart of_Archetypes_is the_Maison’s_unmatched dedication to craft and its innovative reimagining of iconic silhouettes. Reinventing foundational designs—from signature curved lines to second-skin garments and denim—each piece reflects the House’s mastery of techniques, treatments, and embellishments.
With_Archetypes_, Pieter Mulier captures the essence of beauty that defines_ALAÏA_—powerful, ever-evolving, and always in motion. The_Winter-Spring 2025_collection cements the_Maison’s_position at the crossroads of legacy and innovation.
The_Archetypes_collection redefines_ALAÏA’s_vision—powerful, eternally reinvented, and always in motion as true luxury—renewed and transformed for the season ahead.
To discover more about the_Maison_and Mulier’s collections, please visitMaison-alaia.com.