By The Fashion Editorial Team
For Fall/Winter 2026, “Simple Stories” turns the campaign image inward, locating fashion’s charge in the private grammar of gesture.
Prada’s latest campaign begins where spectacle recedes. Directed by Barry Jenkins, “Simple Stories” places the Fall/Winter 2026 women’s and men’s collections by Miuccia Prada and Raf Simons inside rooms shaped by pause, routine and unfinished thought. Chen Haoyu, Kelvin Harrison Jr., Hunter Schafer and Troye Sivan appear not as conventional protagonists but as figures caught mid-narrative; a posture, a glance or a small domestic act is allowed to carry the frame.
That restraint is Jenkins’s most exact contribution. Still and moving images blur performance with observation, while clothing works less as display than as character: tailoring, texture and proportion register through their intimacy with the body. Under Ferdinando Verderi’s campaign creative direction, the familiar Prada exchange between fashion and cinema becomes unusually quiet and therefore newly alert.
The result is not simplicity as minimalism, but as attention. These fragments refuse resolution, asking the viewer to notice what fashion imagery often edits out: hesitation, solitude, the ambiguous life around a garment. Prada makes the ordinary legible without making it plain.
