For Fall/Winter 2018, PRADA invites four of the most celebrated creative minds in architecture and design, Ronan & Erwan Bouroullec, Konstantin Grcic, Herzog & de Meuron and Rem Koolhaas, to each create an item using Prada’s iconic Black Nylon fabric and the Prada Icon. The gesture celebrates Prada’s focus on the industrial side of its multi-faceted identity. The four radically different approaches investigate the poetic, practical, technical, and aesthetic aspects of nylon. The designs were unveiled during the Fall/Winter 2018 menswear show in a PRADA Warehouse, an environment that recalls the creative signatures of the architects and designers who collaborated on the project.
Prada | Pre-Fall 2018 + Fall Winter 2018/2019 Full Fashion Show | Menswear
Ronan & Erwan Bouroullec for PRADA FW18
Konstantin Grcic for PRADA FW18
Jacques Herzog & Pierre de Meuron for PRADA FW18
Rem Koolhaas for PRADA FW18
Chen Kun attends Prada F/W 18 Men’s Fashion Show on January 14, 2018 in Milan, Italy.
Jacques Herzog and Pierre de Meuron, Francesco Vezzoli, Konstantin Grcic, Ronan Bouroullec attend Prada F/W 18 Men’s Fashion Show on January 14, 2018 in Milan, Italy.
Jacques Herzog and Pierre de Meuron attend Prada F/W 18 Men’s Fashion Show on January 14, 2018 in Milan, Italy.
Joe Alwyn attends Prada F/W 18 Men’s Fashion Show on January 14, 2018 in Milan, Italy.
Konstantin Grcic, Ronan Bouroullec, Miuccia Prada, Jacques Herzog and Pierre de Meuron.
Konstantin Grcic attends Prada F/W 18 Men’s Fashion Show on January 14, 2018 in Milan, Italy.
Ronan Bouroullec attends Prada F/W 18 Men’s Fashion Show on January 14, 2018 in Milan, Italy.