By The Fashion Editorial Team
Raf Simons and Miuccia Prada present the Prada Spring/Summer 2026 campaign titled, 'Image of an Image.' Conceived as a meta exploration of the House's fashion advertising lexicon, the new campaign places a spotlight on American artist, Anne Collier, who has, alongside notable appropriation artists Sherie Levine and Richard Prince, interrogated the self-referential act of looking and being looked at through her photographic works. As Frieze art magazine, writer Brian Dillon described, "Collier uncouples the machinery of appropriation so that her found images seem weightless, holding their obvious meaning in abeyance [suspension]."
For the campaign, Collier, has conceived an intervention on the iconography of fashion photography for Prada, stretching the confines of a fashion advertising campaign. Resulting in a series of images through the lens of Oliver Hadlee Pearch and worn on notable talents including, Levon Hawke, Nicholas Hoult, Damson Idris, Carey Mulligan, Hunter Schafer, John Glacier, and Liu Wen, the latest collection becomes a dialogue-of-dialogues. In the vein of Prada's long-running affair of art and fashion, much like our own long-lost magazine pages, the latest Prada campaign envisions a bold approach merging complexity and cerebral qualities of its protagonist. At once liberated and refined, the fashion statement reflects on how creativity refracts through today, where context and content are perpetuated in play.
Imagery courtesy of Prada
