In a bold interplay of metal and skin, Rabanne’s campaign crafts a future silhouette, rooted in a rich past. Alasdair McLellan captures this vision with legendary finesse.
Against a vibrant orange backdrop, Mona Tougaard‘s statuesque presence embodies a sensuality that launches us into the future. Rabanne’s metallic designs shimmer, echoing ‘Nues’ from 1969 and rekindling the iconic synergy with Jean Clemmer. Julien Dossena’s vision, crystallized by McLellan’s lens, merges antiquity with the immediacy of today.
Marie-Amélie Sauvé’s styling pays homage to Rabanne’s legendary heritage. Each garment, articulating the brand’s craftsmanship, wraps Tougaard in desire’s unspoken language.
As the inner warmth surfaces, adorned in gold, the campaign reminds us: sensuality is crafted as much as it is felt. SS24 extends an invitation to delve into our desires, to recognize our power, and to embrace the vast possibilities ahead.
Origins of the Future’ serves as Rabanne’s manifesto, declaring that our future is forged from collective imagination and bold audacity.