Danish outerwear brandRAINSopened its 30th global store in a sleek space on Madison Avenue this October 16. Ever-popular for its practical yet fashion-forward aesthetic, RAINS is stepping further into the New York market by introducing a flagship in the heart of Midtown’s luxury shopping district at 575 Madison Avenue.
Contemporary Scandinavian design has made waves across the U.S. lately. It was fitting then that RAINS collaborated with Swedish studioSTAMULIto create a space that is at once minimalist and futuristic. Emanuele Stamuli, the studio’s founder, told the press: “We wanted to create a space that goes beyond the traditional shopping experience, combining form and function in a bold, immersive way. Stepping off Madison Avenue and into the RAINS store should feel like entering a parallel universe.” The store’s design was not only uniquely tailored to its brand but also to the new community where it's located. As Stamuli mentioned, each of RAINS’ five New York locations offers a different experience for visitors.
Known for versatile and durable products, RAINS is an ideal option for on-the-go New Yorkers as the weather gets chillier. The Madison Avenue flagship only expands that market, signaling continued growth for a brand that embraces modernity while designing classic and approachable pieces.
For the full collection and store details, visitrains.com.