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RAISON D'ÊTRE
fashion

RAISON D'ÊTRE

19 April 2025

RAISON D’ÊTRE invites the viewer into a space of reflection — where clothing becomes a conduit for inquiry, and the self is both subject and canvas. Taking its title from the French phrase reason for being, the editorial explores the boundaries between fashion and philosophy, anchoring the abstract in tactile form.

Stylist Martin Metcalf curates a layered conversation between structure and sentiment — the conceptual edge of FENG CHEN WANG and ZIHAN LIU finds counterpoint in the romantic dissonance of SIMONE ROCHA and COMME DES GARÇONS SHIRT. The narrative stretches further in JOHN LAWRENCE SULLIVAN’s sharp minimalism, the ornate restraint of McQUEEN, and LOEWE’s poetic irreverence.

In Chandler, the clothes find a mirror in a figure that challenges the viewer to rethink fashion not as adornment, but as identity in motion. Thanos Poulimenos frames each shot with meditative clarity — images that feel suspended in time, holding equal parts feeling and form. The result is less a fashion story and more a portrait of becoming: where style is not the answer, but the question itself.

Photography | THANOS POULIMENOS | W ARTISTS Styling | MARTIN METCALF Grooming | ILIANA MACROEIDAKOU Model | CHANDLER FRYE | IMG MODELS

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Left: Chandler wears hair clips SIMONE ROCHA, cardigan SOLID HOMME, shirt COMME DES GARÇONS SHIRT, shorts JOHN LAWRENCE SULLIVAN, shoes 8ON8.

3-1-1745089933897 4-2-1745089451642Chandler wears coat STEVE O SMITH, top JOHN LAWRENCE SULLIVAN, tights WOLFORD, shoes TOGA VIRILIS.

6-1-1745089996253 6-1-1745090056017Chandler wears hat ZIHAN LIU, coat ZIHAN LIU, shirt FENG CHEN WANG, knit FENG CHEN WANG, shorts 8ON8, socks FALKE, shoes CAMPERLAB.

1-1745089325334 2-1745089328470Left: Chandler wears jacket SAMUEL SLATTERY, hair clips SIMONE ROCHA. Right: Top SAMUEL SLATTERY, trousers SOLID HOMME, shoes TOGA VIRILIS.

Untitled-1-21-1745089169953 9-1-1745089999382Left: Chandler wears total look McQUEEN. Right: Chandler wears total look LOEWE.

8-1745089888101 11-1745089891285