Step Inside Thom Browne’s 2024 Holiday Elevator Express: A World of Luxury and Imagination

As the holiday season begins,Thom Browne__invites us on an extraordinary journey with his_Holiday 2024_collection. Where corporate architecture serves as a canvas for imagination, Browne unveils a surreal oasis of luxury through his whimsical_Elevator Express. Floor by floor, the campaign curates a journey through elevated design, where seasonal elegance meets Browne’s signature whimsy._**

Drawing on the same sense of surrealism and escape that define_René Magritte’s_work,Thom Browne_invites us into his dreamlike world of luxury with the_2024 Holiday_collection. The collection’s coveted pieces—cashmere hats, gloves and scarves—serve as exquisite gifts offering a gateway into Browne’s singular_ready-to-wear_universe. Paired with statement pieces such as the_Bell-Sleeve Shearling Jacket_and the_Classic Camel Hair Trench Coat, each item, from the relaxed elegance of knitwear to the sculptural allure of outerwear, embodies Browne’s timeless tailoring and whimsical imagination.

Browne’s knitwear designs reimagine traditional holiday motifs with standout pieces like the_Holiday Scenery Pullovers_and_Nutcracker Cardigans_—luxurious and lighthearted. The_Holiday HectorPullover_in Mohair introduces Browne’s signature dachshund, a symbol of charm and personality that permeates the collection, appearing not only on sweaters but across a range of leather goods, including coin pouches and bag charms.

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Browne further explores the whimsy of the holiday season with accessories that playfully evoke his signature motifs. Sterling silver animal tie bars and the sculpturalMrs. Thom Triangle Bagillustrate an unrivaled level of craftsmanship.

A highlight of the season is Browne’s remarkable collaboration with the storied French porcelain houseHaviland*. This partnership marries two centuries of_Limoges_porcelain craftsmanship with Browne’s minimalist aesthetic, creating a**Tea Set***that transcends tradition into the modern era. Each piece—from the tea cups and saucers to the teapot, sugar box, and creamer—features Browne’s signature four-bar stripe, delicately rendered.

This exclusive set draws inspiration from Browne’s personal collection of antiques, evoking an_Alice in Wonderland_-like scene, where tea time becomes both a whimsical escape and a moment of social commentary. Just as Alice’s tea party defied convention, Browne’s tea set redefines heritage, blending fantasy with luxurious tableware.

The Haviland x Thom Browne tea service, featuring the Four-Bar Stripe Tea Cup, Saucer, and Teapot, showcases a perfect marriage of Limoges porcelain craftsmanship and Browne’s minimalist aesthetic. (Image: Courtesy of Thom Browne)

Stepping off the_Elevator Express_and into the world beyond, we carry with us the seasonal wonder embodied in every piece of Browne’s timeless_2024 Holiday_collection. In Browne’s world—a world we eagerly inhabit—every detail, from ready-to-wear to bespoke accessories, becomes a cherished keepsake. It is part of a continuous narrative that celebrates the art of living well. Every piece is imbued with a sense of wonder in every moment.

To discover more about_Thom Browne’s_collections, including the_2024 Holiday_collection, please visitThomBrowne.com.