_By_Aliyah Semillano
Fashion's game of musical chairs continues:Dries Van Notenhas retired, and we're still recovering.Virginie Viardhas left_Chanel_, andMatthieu Blazyhas moved from_Bottega Veneta_to take her place. In another significant shift, Louise Trotter has left Carvento take overat_Bottega Veneta_.Alessandro Michelehas joined_Valentino_, andSarah Burtonhas taken the reins at_Givenchy_.
Now, the industry is reeling from another shock:Glenn Martenshas stepped down, and Y/Project has announced its closure.
On Thursday morning, January 9, the brand shared anexclusive heartfelt statementwith_WWD_. "After 14 fruitful years, Y/Project has made the challenging decision to stop operations," they said. "Y/Project and the team thank all partners and supporters for their unwavering dedication to the brand throughout the years."
Founded in 2010 byYohan SerfatyandGilles Elalouf,_Y/Project_began as a menswear line that challenged traditional gender boundaries. Rather than chasing fleeting ready-to-wear trends, the founders focused on creating timeless pieces that transcended "what's in." This vision laid the foundation for the brand's future.
In just over a decade, Y/Project evolved from an underdog to a powerhouse. The turning point came in 2013 when Glenn Martens became creative director. Known for his experimental silhouettes and bold aesthetic, Martens revitalized the brand. His leadership not only redefined Y/Project's identity but also earned it a place among the industry's most influential names.
Throughout its history,_Y/Project_was known for its clever—and sometimes bewildering—contradictions: T-shirts with detached necklines, invisible straps, double-ended belts, and jeans folded like cufflinks. These seemingly unconventional designs carried an undeniable allure. What made_Y/Project_truly special was its ability to resonate across the spectrum—from industry insiders who marveled at its technical brilliance to global celebrities who wore it with pride.
_Y/Project_wasn't just a brand; it was a force that shaped a generation's taste and redefined fashion's boundaries. As someone who has followed the brand's journey closely, I've witnessed its profound impact on the industry firsthand. It's a solemn reminder that even the brightest visions can be fleeting.
In a time when fashion often played it safe,_Y/Project_was a reminder that embracing uniqueness and a touch of eccentricity is what truly sets you apart. As the curtains close on one of fashion's most daring brands, its boundary-pushing designs and lasting influence will never be forgotten.
Join us as we take a nostalgic journey through_Y/Project_'s most unforgettable moments.
![img005-1742417594444-bt6ey5lv3qh](https://rainmag-assets.s3.eu-central-003.backblazeb2.com/nuxt-originals/img005-1742417594444-bt6ey5lv3qh.jpg ""Co-Exist," Fashion Editorial, Rain Magazine")
