By The Fashion Editorial Team
TOM FORD unveils the Winter 2025 campaign: the first from newly appointed creative director, Haider Ackermann. In this cinematic series of images, Ackermann evokes the glamorous narratives of the House's iconic fashion shows.
Evoking sensual visual language with steamy mirrors and private rooms, drama unfolds through suggestion rather than statement. Glaring morning light reflects on bold colors, grays, and blacks, each element creating a sense of tension. Characters inhabit this space with noble personalities multiplied by blurry reflections and refractions in the mirrors, adding depth and nuance to the campaign.
The effect is one of a dignified yet suspended atmosphere, punctuated by the faint whisper of seduction. Photographed by Mark Kean, these images capture the spirit and nuanced design that define TOM FORD's signature aesthetic with renewed vigor under Ackermann's direction.
As his debut Winter 2025 collection comes to life in this campaign, Ackermann delivers a new TOM FORD cinematic expression — sophisticated, whimsical, and filled with possibility.



