In the iconic halls ofChateau Marmont, Donatella Versace has unveiled her latest masterpiece: theAutumn-Winter 2024 collectioncampaign. Captured by the legendary duo Mert & Marcus, this campaign is a spontaneous snapshot of Versace’s tailored rebellion—where the season’s elevated energy meets Italian craftsmanship.
Tailored Rebellion
Versace’s newest collection is an audacious blend of attitude and artistry, embodying the rebellious spirit that defines the house. Sharp tailoring is juxtaposed with flowing drapes, bold prints, and intricate embroidery, creating a visual symphony of decadence and defiance. Donatella Versace has seemingly taken golden shears to conventional fashion, revealing silhouettes that thrill and astonish.
White swallow-tail collars on ethereal chiffon shirts and dresses are declarations of intent, cutting through the air with a message of strength and femininity intertwined. Each piece is a statement, a bold proclamation of Versace’s vision for the future.
Seeing Red: The Color of the Season
In the hands of Versace, red transcends into a symbol—it becomes a symbol of revolution. From leather dresses that fit like a second skin to tweed jackets exuding authority, red is the color of transformation. It’s the shade of power, the hue of change, and the essence of Versace’s bold statement for the season.
The Wild Barocco print is a testament to opulence, draping leggings and evening gowns in a riot of luxury. This print, with its intricate design, whispers elegance while shouting excess, redefining minimalism through maximalist expression.
Kleio: The It Bag That Feels Like a Secret
IntroducingKleio, the newest gem in Versace’s accessory collection. As soft as a whisper yet structured to command attention, Kleio embodies the essence of the collection. It’s luxurious, edgy, and brimming with personality. The Medusa ’95 detail is not merely a logo but a mark of divine approval, elevating Kleio to the status of a modern classic.
Shoes to Die For (Or at Least Break an Ankle)
Versace’s footwear collection is where the house truly shines. TheSlice heelis an architectural marvel—sleek from the side, bold from the back. It’s an enduring mark of high fashion from the house—melding form and function seamlessly. For men, theTexano bootswith their dagger-like points are not just shoes but statements of intent, transforming every step into a stride of seduction.
Elevated Energy Through Craft and Innovation
The Autumn-Winter 2024 campaign is a thrilling snapshot of Versace’s tailored rebellion, curated to depict the season’s elevation with renewed energy. Donatella Versace returns to Los Angeles with her family of next-generation Versace women and men, appearing in the iconic hallways and rooms of the Chateau Marmont hotel. The tension between the collection’s luxurious craftsmanship and its strong fashion point of view is put front and center in images and videos from Mert & Marcus.
A Family Affair at Chateau Marmont
Donatella Versace has gathered her fashion family at the Chateau Marmont, and the result is spectacular. ModelsLoli Bahia,Vittoria Ceretti,Fernando Lindez,Lee Minseok, andHedi Ben Tekayadon’t merely wear these clothes—they embody them. Each photograph by Mert & Marcus is an energetic moment, a story waiting to unfold, a secret shared.
As Donatella herself declares, “Versace keeps all their secrets.” Yet, with a collection this audacious, this brilliant, this unapologetically Versace, some secrets are out. The Fall-Winter 2024 collection is aboutliving fashion, breathing it, and celebrating your personal style unapologetically.