By Fashion Editorial Staff
Italian luxury powerhouseVersaceunleashes its_Spring-Summer 2025_campaign, presenting a bold vision of individuality through the cinematic lens of photography duoMert & Marcus. The campaign reimagines the house's iconic baroque elements for a new era, championing personal expression and unapologetic glamour.
"I have always believed in celebrating the individual," saysDonatella Versace**, Chief Creative Officer. "We are unique, we are vulnerable, we are brave, we are kind, we are strong. Our differences are what brings us together, and what makes us fascinating to each other."**
This philosophy materializes through an all-star cast includingLoli Bahia,Jacqui Hooper,Karyna Maziar,Mona Tougaard,Tristan Watkins, andChen Yang, each embodying the collection's jubilant spirit. Translating this celebration of individuality into design, the collection makes joy its driving force.
Signature metal mesh appears in day dresses alongside floral skirts. Intentionally mismatched prints and novel proportions celebrate the range of personalized aesthetics. Likewise, the men's collection features printed silk shirts with ornate baroque flourishes, a_Versace_design hallmark.
In the world of accessories,_Versace_introduces fresh iterations of its signature bags for the season. TheKleioreemerges with tactile leather patchwork, delicate all-over beading, and seasonal poppy motifs. Meanwhile, the_Versace Tag_embraces play with candy-colored leather and whimsical charm embellishments. These pieces serve as perfect companions to the freedom and fun in the ready-to-wear collection.
"Unapologetically positive and authentically very Versace," this new Spring campaign explores new ground with the individual as the center of the luxury house. Through its celebration of individual expression and distinctive design codes, the_Versace Spring-Summer 2025_represents a shift in luxury and how it embraces freedom, personality, and the joy of dressing.