By The Fashion Editorial Team
In the spirit of summer, LOEWE presents its Paula’s Ibiza 2026 campaign, photographed by Jack Pierson. Perpetually inspired by Paula’s boutique on the storied Spanish island, the collection returns each season with playful pieces and accessories, foregrounding the artisanal traditions of basketry and crochet. Designed by the studio ahead of the arrival of co-creative directors Jack McCollough and Lazaro Hernandez, the collection stands as an exclusive moment in the house’s evolving narrative.
This season, Pierson captures coastal moments of respite beneath a radiant summer sun. Natural and inviting, the landscape echoes the movement of the collection: layered shirts paired with loose trousers; textural and knitted dresses completed by summer bags such as the Featherlight Puzzle, now offered in a new medium size with a shoulder top handle.
Evocative of island life, the images drift between shoreline and coastal city, suggesting ease, versatility, and practicality for summer destinations. Vivacious and fresh, the campaign reflects the enduring appeal of summer staples, from sea and sand to city strolls and resort destinations, always with something new around the bend.
