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Zuhair Murad Explores Love & Dominion for FW26
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Zuhair Murad Explores Love & Dominion for FW26

22 July 2026

By Jesse Scott

 

The second model emerged, pale, with a transparent veil enveloping her head and a butterfly fixed over her mouth. It was a haunting image: ethereal, graceful, and tinged with hints of darkness and vulnerability reminiscent of horror movie heroines. And it encapsulated the celebration of femininity and bravery to come. Entitled “Love and Dominion,” Murad’s F/W 26 haute couture collection was all about duality: of glamour and restraint; strength and delicacy; devotion and independence. These seemingly paradoxical concepts existed in perfect harmony, typifying the “self-mastery” that the maison cited as defining this season’s Murad woman and representing the aspirational balance that we all try to achieve within the structures of contemporary life.

 

Stars Brave the Heat for Spectacular Show

 

Zuhair Murad, as always, drew a who’s who of Paris Fashion Week. And on this sweltering July day, the A-list front row mirrored the self-mastery of the protagonists on the runway. Perfectly composed, armed with elegant fans, and with nary a hair falling out of place, stars such as Heart Evangelista and Simona Jakstaite watched the show with rapt attention. Jennifer Lopez drew a media frenzy when she arrived in a floral white top with a black bow. But the best-dressed award went to Chloe Lecareux and Mara LaFontan, who epitomized contemporary feminine elegance sitting side-by-side in an elaborately feather-adorned top and a flowing semi-sheer dress, respectively.

 

Their all-black ensembles were echoed by Looks 7 and 10 on the runway. Murad was at his best when working with a black color palette this season, combining varying materials, textures, and leitmotifs into deceptively complex silhouettes that simultaneously possessed a quiet nobility and hinted at a dangerous ferocity roiling beneath the surface. Look 11 introduced a flock of black birds and a dramatic cape that could not help but recall Edgar Allen Poe’s “The Raven.” Meanwhile, Look 12 combined stately patterns reminiscent of Gothic churches with elaborate plumed details that offered a darker interpretation of Roaring Twenties glamour.

 

Murad described his embroidery this season as “radiant but deliberate.” Looks 35 and 44 were masterpieces, combining intricately embroidered florals with sheer dresses and the already-emblematic face veils in a statement of refined restraint that both elevates and rejects quiet luxury. After all, the Murad woman neither follows nor sets trends. She stays fiercely true to herself: independent, just the right amount of mysterious, and born with a savoir faire that captivates any room she walks into.