It was just the second day of Fall 2026 but Etro’s latest show already had me dreaming of next summer. Titled Halo, and presented against a backdrop of golden wheat fields, the collection was a beautifully curated boho glam fantasy which combined romantic nostalgia with contemporary swagger. The Etro girl re-affirmed her status as an it-girl; from exquisitely embroidered dresses to sharp tartan jackets and statement sunglasses, a summer in the countryside has never looked so chic. An effortlessly elegant color palette and flowing silhouettes set the tone for a collection marked by a cohesive vision and tremendous attention to detail. The result was a seductive Etro universe that kept the star-studded guest list on the edge of their seats for the entire show.
Etro from Morning to Evening
The show notes stated that “bohemia exists as a state of mind, and yet it appears airy, fluid, sun-kissed, and on the move.” The SS27 Etro girl has a busy schedule but has perfected the art of relaxation. Layering was used deliberately and effectively across the collection, from the blazer in look seven to the denim jacket in look fourteen to the playful tartan in look seventeen. Meanwhile, playful patterns in looks twenty-six and thirty-four inspired dreams of summers in Portofino and Mallorca respectively. All pieces were perfectly accessorized, as ballerina flats, boho bags, and even gladiator sandals added a casual yet refined je ne sais quoi to the versatile ensembles. From yoga in the morning to a beach club in the afternoon to a night out on an island, Etro proposed the most complete wardrobe for 2027 Mediterranean summer that this editor has seen yet.
Following up on a stellar men’s collection that harkened back to the golden age of travel, Etro has resoundingly established itself as a brand that builds universes rather than simply presenting collections. The women’s Spring/Summer 2027 collection was one of the dreamiest of the season… and one that keeps me eagerly waiting for the next chapter.
