10 September 2021
Gucci releases the new Aria campaign following the viral show (we covered here). Photographed by Mert & Marcus with creative direction by Alessandro Michele, the campaign traces the collections’ inspiration – The Savoy. Music: “I WANT YOU” by Leon Ware, Arthur Ross
The Gucci Aria Advertising Campaign
Continuing on his vision of grafting for Gucci (see Aria), Michele explained in the show notes, I use the metaphor of the magical mirror to approach the phantasmagorical power of fashion, a scared power that radiates from the surface of the fabric.
Runway
Maluma is the face of Versace for the spring summer 2022 campaign photographed by Mert & Marcus.
News