The spirit of skateboarding, ‘Gucci Grip’

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The spirit of skateboarding, ‘Gucci Grip’

16 October 2019

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Get a grip! The new project from Gucci creative director, Alessandro Michele taps into the culture of skating. Michele invited a number of skateboarders and photographers from around the world to document their diverse skating communities.

The project celebrates the genderless Grip watch from Gucci. The watch was inspired by the grip tape skaters use on their decks. Photographs from London, Paris, Rome, Tokyo, New York, Shanghai, and Seoul document the many similarities and differences among communities.

Completing the project is a new installment of the ArtWall project showcasing the Grip watch in East London’s Brick Lane. The wall was designed by British artist Kieron Livingstone.

Explore the project below. Images courtesy of Gucci. #GucciGrip

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New York, photography by Noah Dillon

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New York, photography by Noah Dillon

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New York, photography by Noah Dillon

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New York, photography by Noah Dillon

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London, photography by Clémentine Schneidermann

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London, photography by Clémentine Schneidermann

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London, photography by Clémentine Schneidermann

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London, photography by Clémentine Schneidermann

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London, photography by Clémentine Schneidermann

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Tokyo, photography by Chikashi Suzuki

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Tokyo, photography by Chikashi Suzuki

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Tokyo, photography by Chikashi Suzuki

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Tokyo, artwork by Shinpei Ueno

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Tokyo, photography by Chikashi Suzuki

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LONDON, ENGLAND – OCTOBER 10: Gucci Wall art in Brick Lane (Photo by Dave Benett/Getty Images)

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Paris, photography by Dora Diamant and Marilou Chabert

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Paris, photography by Dora Diamant and Marilou Chabert

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Paris, photography by Dora Diamant and Marilou Chabert

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Paris, artwork by Jeffrey Cheung

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Paris, photography by Dora Diamant and Marilou Chabert

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Paris, photography by Dora Diamant and Marilou Chabert

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Rome, photography by Niccolò Berretta

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Rome, photography by Niccolò Berretta

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Rome, photography by Niccolò Berretta

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Rome, photography by Niccolò Berretta

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Rome, photography by Niccolò Berretta

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Rome, photography by Niccolò Berretta

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Shanghai, photo by Hailun Ma Bilal Ali

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Shanghai, photo by Hailun Ma Bilal Ali

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Shanghai, photo by Hailun Ma Bilal Ali

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Shanghai, photo by Hailun Ma Bilal Ali

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Shanghai, photo by Hailun Ma Bilal Ali

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Seoul, photo by Dasom Han

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Seoul, photo by Dasom Han

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Seoul, photo by Dasom Han

Seoul, photo by Dasom Han

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Seoul, photo by Dasom Han

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