Marking the Gucci era under Demna comes the new La Famiglia campaign from the Florentine House. Reinterpreting the archives through icons of past eras combined with his own affection for the ever-daring, the new collection is captured by artist Catherine Opie in a character-driven narrative. Conceived as a congenial Gucci family, personalities extend through their wardrobes and into glamorous new looks. Described as dressing for pleasure in a spontaneous way, vintage aesthetic codes receive modern perspectives whether in a vivid 60s-style little red coat or a sleek Bamboo 1947 hand bag. As this distinctive aesthetic continues to build, audiences and editors alike anticipate what Demna prepares to reveal in his upcoming reveal in February.
Imagery courtesy of Gucci
